Creative direction, visual identity building, menu photography, food styling and prop styling
Overjar
We studied their brand, interiors and color profile to come up with a unique direction that has helped them bring together their identity in cohesive fashion throughout their various media.
The fluidity of shapes, flow of composition, the dome and muted colors are developed to relate with branding but also their vision for future developments.
The All Food’s Approach
Overjar is a pioneer in the chocolate dessert shop not just in Kuwait but in the Middle East. Being our client from the time it was one shop in 2016 till now. With over 20 shops around the region, they approached us to change their menu photography in accordance with their updated branding and interiors.
About the Brand
Chef and Owner - Matbakhi
Sawsan Daana
“We were very lucky to have All Food shoot the first images for the launch of my restaurant Matbakhi by Sawsan. The photos were so beautiful, but more importantly translated my thoughts and feelings perfectly. Whether it was portraits, stills life, or food images, they all came together really well. We are always really excited for the next shoot with All Food!”
“She really captured the essence of our story.”
Client Love
